Sign in

UX (Research + Consulting + Writing). Design Thinking Facilitator. Writer. Editor. Christian. Feminist. Psychology Grad. Interests are wide and varied.

When harmful cultural norms become legal

In November 2017, it was reported that President Muhammadu Buhari ratified and inaugurated a number of policies relating to the military, one of which, according to the PUNCH newspaper, includes a recommendation to “phase out the training of female regular combatant cadets.” This is a reversal of a policy created during the tenure of former President Goodluck Jonathan.

What is most astonishing about this move is that it is not based on the performance or competence of women already admitted into the National Defence Academy. The recommendation for the ban was made after complaints had been made by unnamed northern…


A case study on how to successfully be a UX research team of one in a 500+ person organisation.

Photo by Hannah Busing on Unsplash

When I joined Interswitch, I was the first and only UX Researcher. Coming into an organisation that I was only a few years older than to incorporate something new was as challenging as you can imagine, considering that there was already a successful enough process, and change is always difficult. Here are some of the steps, mistakes, and lessons learned from trying to implement a UX research practice in an already established organisation. I believe that these learnings will also be useful for startups as well.

Creating credibility and trust

I understood my job as a service to not just the users of the…


And what you should do instead

Growing up and navigating my way through life, I have come across a ton of motivational quotes and career advice that are annoying and I never want to hear again because I am sick and tired. I think the line has to be drawn between what is considered motivational for your particular context in life and what has no purpose to you at all.

1. “Follow your passion and your job will never feel like your job.”

First of all, a job will always feel like a job because it’s a job. It’s also fine, not to love your job. Just don’t hate it. …


The earliest and clearest memory I have of male people feeling superior to me or expressing same just because they are male happened when I was 8. After a double promotion from Primary 4 to 6, I was in a class with 19 kids, 4 other girls and 15 boys. A couple of months into the school year, I was challenged by some boys: there was no way I, a girl, could be smarter — could do better — than them. Especially not at Math.

There’s a confidence that men have. The sort of confidence that comes with the knowledge…


Styl plus a Nigerian boy band

It’s that time of the year where you have to buy gifts for people you don’t know well.

It’s been 4 years since the last guide. In that time, the exchange rate has gone from about ₦360/$1 to ₦500/$1.

As always, we’ve compiled a list of things you can get online AND for ₦5,000 and under. Also, many of these vendors ship nationwide

1. Hair, Beauty, and Skin Care Products & Tools [from ₦1500]
Various vendors including: Abebi Organics, Tojuwa, Natural Nigerian, Kinky Apothecary, Arami Essentials, Cocoshe Beauty, Ojuoge Cosmetics, and Keramel Naturals


black woman leaping in front of a brick wall
Photo by Bernadette Little from Pexels

“… using the skills I learned I was able to package, present my skills and expertise and I got a promotion at work!” — Belinda K, Workshop participant from Uganda.

A little before:

The lockdown phase of the global pandemic came with a lot of idleness and uncertainty about the future.

But as Belinda, a participant from Kampala, Uganda explains, coming across the workshop was the push she needed to carve the space she’s always wanted in her field. Specifically, she felt stuck at work and wanted to make something more meaningful out of it.

She says this is why she signed up…


Highlights from my interviews with 10 women in design for The African Tech Woman podcast

In January 2020, I spoke to ten women who have made a career for themselves in design across various sectors for The African Tech Woman “Women in Design” series. The episodes were published weekly from April and June. Here are a some things I learned from those episodes.

Florence Dairo is a UX Designer at Toptal. In Dark UX: Ethics of Design, we talk about her journey in design and the challenges she faced to prove herself as a newbie. “It is important to observe the client more than just asking them what they want”, she says. …


A guide for new researchers or anyone trying to get started with UX research.

Photo by Hans-Peter Gauster on Unsplash

If you want to start a career as a UX Designer/Product Designer (emphasis on the visual side of things), there are a million and one courses and resources and guides.

Not so much for UX Researchers. Sure there are lots of blogs like People Nerds, User Focus, Nielsen Norman and so on that focus on tips for researchers in tech and service design, but that’s lots and lots of articles to sift through to find what you need for your specific challenge.

Very few UX bootcamps have a focus on UX research outside of usability testing, and even then, they…


Save yourself from disappointment and dissatisfaction

I have been working for over 5 years. By working, I mean receiving a monthly salary or offering a service in exchange for money. When I have conversations with my friends about work, something that comes up a lot is dissatisfaction with salary or how they felt locked into collecting a poor salary for whatever reason. In Naira Life, I also read a lot about these mistakes and so I have decided to share some things to consider before accepting a job offer.

Photo by Daniela Holzer on Unsplash

1. Accepting the first offer you get immediately

Getting a job offer can be very exciting, especially when you’ve been looking for a job for…


Or the ethics of conducting research with people + self care as a researcher.

Interest in UX Research is growing, both in Nigeria and globally and as I reflect on the work I do and the questions I’m asked each day, I think more about the parallels between research in the field of Psychology and research in the UX field.

Photo by Emily Morter on Unsplash

The ethics of conducting research with people

In academia, research usually goes through a Review Board to ensure that no harm comes to participants in the study and to justify the research itself and the methods. Also, researchers go through training on what is considered proper and ethical when it comes to conducting research with people.

In the tech field, people…

Lade Tawak

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store